𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Corporate CI: The survey results are in

✍ Scribed by Stephen H. Miller

Publisher
John Wiley and Sons
Year
1998
Weight
22 KB
Volume
9
Category
Article
ISSN
1058-0247

No coin nor oath required. For personal study only.

✦ Synopsis

The evidence that competitive intelligence has become a fundamental corporate operation continues to mount. In this issue of CIR, we present the results of several important surveys and samplings. These include a comprehensive analysis of the American Productivity and Quality Center's "Competitive and Business Intelligence Consortium Benchmarking Study," co-authored by CIR executive editor John Prescott with Jan Herring and Pegi Panfely. The absolute necessity of CI as practiced at the companies that participated in the study-including Bell Atlantic, Eastman Kodak, Fidelity Investments, Ford, Merck, Pacific Enterprises, and Xerox-and the lessons derived from their experiences make this a "must read" article for anyone involved in corporate CI.

We also present in this issue the results of the second annual survey by The Futures Group ("Ostriches and Eagles II," by David Harkleroad), which found dramatic growth in the number of business with an organized approach to collect and channel competitive information to decision makers. Be sure to check out the top-ten list of companies that make the best use of intelligence! Another sign of the recognition of CI's growing importance: "The 1997 SCIP Salary Survey" reveals that compensation for CI professionals is up more than 20% since 1994, as reported in an article by SCIP's Sam Bentley. The 28 tables delineate salary by geographic region, area of work,

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