✦ LIBER ✦

Corporate branding, identity, and customer response

✍ Scribed by Peter A. Dacin; Tom J. Brown

Book ID: 119892704
Publisher: Sage Publications
Year: 2006
Tongue: English
Weight: 374 KB
Volume: 34
Category: Article
ISSN: 0092-0703
DOI: 10.1177/0092070305284967

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Corporate identity, corporate branding a

Corporate identity, corporate branding and corporate reputations

✍ Abimbola, Temi; Abratt, Russell; Kleyn, Nicola 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 133 KB

Public sector corporate branding and cus

Public sector corporate branding and customer orientation

✍ Susan Whelan; Gary Davies; Margaret Walsh; Rita Bourke 📂 Article 📅 2010 🏛 Elsevier Science 🌐 English ⚖ 244 KB

Corporate identity, corporate branding a

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

✍ Balmer, John M.T.; Balmer, John M.T. 📂 Article 📅 2001 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 577 KB

The impact of corporate social responsib

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

✍ Tingchi Liu, Matthew; Anthony Wong, Ipkin; Shi, Guicheng; Chu, Rongwei; L. Brock 📂 Article 📅 2014 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 206 KB

Global business management for sustainab

Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation

✍ Melewar, T.C.; Gupta, Suraksha; Czinkota, Michael 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 130 KB

Customer Fraud and Corporate Responsibil

Customer Fraud and Corporate Responsibility

✍ Michael J. Clarke 📂 Article 📅 1992 🏛 John Wiley and Sons 🌐 English ⚖ 886 KB