Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?

✍ Scribed by Kartik Kalaignanam, S. Cem Bahadir

• Book ID: 120949356
• Publisher: Sage Publications
• Year: 2012
• Tongue: English
• Weight: 307 KB
• Volume: 41
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-012-0321-6