Copywriting Third Edition: Successful writing for design, advertising and marketing

✍ Scribed by Mark Shaw, Gyles Lingwood

Publisher: Laurence King Publishing
Year: 2022
Tongue: English
Leaves: 240
Edition: 3
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

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