Minority influence: the role of the rate
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Russell D. Clark III
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Article
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1998
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John Wiley and Sons
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English
⚖ 143 KB
An experiment employing the Twelve Angry Men paradigm was conducted to determine the role of the rate of majority defection to the minority position and the use of persuasive arguments by the minority on minority in¯uence. Subjects were more in¯uenced by the minority when it provided persuasive argu