Convert! designing Web sites to increase traffic and conversion

✍ Scribed by Hunt, Benjamin

Publisher: Wiley Pub., Inc
Year: 2011
Tongue: English
Leaves: 288
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Resumen: Solve your traffic troubles and turn browsers into buyers. When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate ...;pt. 1. Designing for traffic -- pt. 2. Designing for conversion.

✦ Table of Contents

pt. 1. Designing for traffic --
pt. 2. Designing for conversion.

✦ Subjects

Tecnología de la información;Tecnología de la información

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