𝔖 Bobbio Scriptorium
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Conversations in Cyberspace: a study of online learning

✍ Scribed by Browne, Elizabeth


Book ID
127282639
Publisher
Taylor and Francis Group
Year
2003
Tongue
English
Weight
139 KB
Volume
18
Category
Article
ISSN
0268-0513

No coin nor oath required. For personal study only.


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✍ Godes, David; Mayzlin, Dina πŸ“‚ Article πŸ“… 2004 πŸ› INFORMS 🌐 English βš– 319 KB

Managers are very interested in word-of-mouth communication because they believe that a product's success is related to the word of mouth that it generates. However, there are at least three significant challenges associated with measuring word of mouth. First, how does one gather the data? Because