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Conversation as a resource for influence: evidence for prototypical arguments and social identification processes

✍ Scribed by Scott A. Reid; Sik Hung Ng


Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
170 KB
Volume
30
Category
Article
ISSN
0046-2772

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✦ Synopsis


Members of eight single-sex groups each consisting of three pro-and three anti-capital punishment adherents discussed their views for 30 minutes, and afterwards individually rated ingroup and outgroup members on social in¯uence ranking, prototypicality, and social attractiveness. From the intragroup hypothesis that speaking turns are a resource for in¯uence (Ng & Bradac, 1993), we predicted and found that turns were correlated strongly with in¯uence in the intergroup context. Further, using self-categorization theory (SCT;Turner, 1985), we hypothesized that social identity processes would interact with turns, especially with turns obtained through interruptions. Interruptions encoded in prototypical utterances were more strongly correlated with social in¯uence and prototypicality, but not social attraction, than interruptions encoded in non-prototypical utterances. Further, interruption attempts enacted in prototypical utterances were found to be more likely to be successful than unsuccessful in obtaining turns, while those enacted in non-prototypical utterances were more likely to be unsuccessful than successful. Additionally, interruption turns were longer when enacted in prototypical over non-prototypical utterances. Overall, the ®ndings suggest that the power/in¯uence of language is interactively organized and constructed around salient self-categorizations.