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Control and affect: the influence of feeling in control of the retail environment on affect, involvement, attitude, and behavior

โœ Scribed by James C Ward; John W Barnes

Book ID
117320444
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
82 KB
Volume
54
Category
Article
ISSN
0148-2963

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In contrast to past research that viewed affect as unidimensional, this study examines the effects of affect's two primary dimensions, pleasantness and arousal, on ad-based persuasion outcomes (attitude favorability) and processes (degree of elaboration, thought positivity). After assessing their na