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Contrasting cue-density effects in causal and prediction judgments

✍ Scribed by Miguel A. Vadillo; Serban C. Musca; Fernando Blanco; Helena Matute

Book ID
111523424
Publisher
Springer-Verlag
Year
2010
Tongue
English
Weight
149 KB
Volume
18
Category
Article
ISSN
1069-9384

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## Abstract Consumers frequently evaluate multiple sequential cues of varying strengths in order to draw inferences about a product's quality. The results of three experiments show that when consumers are not distracted, they judge a product's quality more favorably following a strong–weak cue sequ