✦ LIBER ✦
Contextualized representations of brand extensions: Are feature lists or frames the basic components of consumer cognition?
✍ Scribed by Bernd H. Schmitt; Laurette Dubé
- Book ID
- 105029371
- Publisher
- Springer US
- Year
- 1992
- Tongue
- English
- Weight
- 952 KB
- Volume
- 3
- Category
- Article
- ISSN
- 0923-0645
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