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Context Matters: Explaining How and Why Mobilizing Context Influences Motivational Dynamics

✍ Scribed by Jacquelien Van Stekelenburg; Bert Klandermans; Wilco W. Van Dijk


Book ID
109160309
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
231 KB
Volume
65
Category
Article
ISSN
0022-4537

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## Abstract Three quasi‐experimental studies with nonstudent samples reveal that one's ability to identify with a character shown in an ad based on shared race depends on the construction of the ad and the context in which characters are depicted. Results show that race‐based identification oversha