Content delivery performance of world wide web sites of US tour operators focusing on destinations in China
✍ Scribed by Leixia Cai; Jaclyn A. Card; Shu T. Cole
- Publisher
- Elsevier Science
- Year
- 2004
- Tongue
- English
- Weight
- 169 KB
- Volume
- 25
- Category
- Article
- ISSN
- 0261-5177
No coin nor oath required. For personal study only.
✦ Synopsis
China has experienced tremendous growth as an international travel destination and the growth is expected to continue over the next 20 years. US tour operators focusing on tours to China are in an increasingly promising market but successfully marketing their products challenged the financial resources of operators until the advent of the Internet. The Internet now offers tour operators an effective and cost saving method for promoting tours to China. To gain insight into how US tour operators focusing on tours to China are embracing the Internet, the researchers evaluated Web sites of 20 tour operators. Results indicated that the content delivery performance of the Web sites was low, meaning Web sites did not include important features necessary for operators to remain viable in such a competitive market.