β
Berger, Jonah
π
Fiction
π
2016
π
Simon & Schuster
π
English
β 233 KB
The New York Times bestseller that explains why certain products and ideas become popular. βJonah Berger knows more about what makes information βgo viralβ than anyone in the worldβ (Daniel Gilbert, author of the bestseller Stumbling on Happiness). What makes things popular? If you said advertising,