𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Consumers’ willingness to buy functional foods. The influence of carrier, benefit and trust

✍ Scribed by Michael Siegrist; Nathalie Stampfli; Hans Kastenholz

Book ID
116240956
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
121 KB
Volume
51
Category
Article
ISSN
0195-6663

No coin nor oath required. For personal study only.

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Consumer willingness to purchase and to
Consumer willingness to purchase and to pay more for potential benefits of irradiated fresh food products
✍ John W. Malone Jr. 📂 Article 📅 1990 🏛 John Wiley and Sons 🌐 English ⚖ 825 KB

A national household survey was conducted to evaluate consumer willingness to accept irradiated fresh food products. For those consumers willing to purchase irradiated food, analyses were conducted relative to their willingness to pay a price premium for proposed benefits of food irradiation. A low