Consumers' Responses to Negative Word-of-Mouth Communication: An Attribution Theory Perspective

✍ Scribed by Russell N. Laczniak, Thomas E. DeCarlo and Sridhar N. Ramaswami

• Book ID: 125584172
• Publisher: Elsevier Science
• Year: 2001
• Tongue: English
• Weight: 853 KB
• Volume: 11
• Category: Article
• ISSN: 1057-7408
• DOI: 10.2307/1480311