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Consumers' Responses to Negative Word-of-Mouth Communication: An Attribution Theory Perspective

โœ Scribed by Russell N. Laczniak, Thomas E. DeCarlo and Sridhar N. Ramaswami


Book ID
125584172
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
853 KB
Volume
11
Category
Article
ISSN
1057-7408

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