## Abstract Professional salespeople are often placed in situations where role conflict and ambiguity are prevalent. They are generally expected to sell a firm's products and services to generate immediate profits, while simultaneously building customer satisfaction and promoting lifetime customers
✦ LIBER ✦
‘Consumers’ Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment’
✍ Scribed by Rhea Ingram; Steven J. Skinner; Valerie A. Taylor
- Publisher
- Springer
- Year
- 2005
- Tongue
- English
- Weight
- 225 KB
- Volume
- 62
- Category
- Article
- ISSN
- 0167-4544
No coin nor oath required. For personal study only.
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