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Consumers' decision-making process and their online shopping behavior: a clickstream analysis

✍ Scribed by Sylvain Senecal; Pawel J. Kalczynski; Jacques Nantel


Book ID
116617749
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
165 KB
Volume
58
Category
Article
ISSN
0148-2963

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## Abstract This paper presents a comprehensive review of recent empirical studies dealing with online consumer behavior and decision‐making processes. To that end, the paper adapts and extends Engel, Kollat, and Blackwell's (1978) and Engel, Blackwell, and Miniard's (1986) decision‐making model as