Toward an integrated framework for onlin
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William K. Darley; Charles Blankson; Denise J. Luethge
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Article
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2010
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John Wiley and Sons
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English
β 115 KB
## Abstract This paper presents a comprehensive review of recent empirical studies dealing with online consumer behavior and decisionβmaking processes. To that end, the paper adapts and extends Engel, Kollat, and Blackwell's (1978) and Engel, Blackwell, and Miniard's (1986) decisionβmaking model as