𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Consumers are the final product judges

✍ Scribed by A. L. Lyng

Book ID
112823421
Publisher
Springer-Verlag
Year
1978
Tongue
English
Weight
683 KB
Volume
55
Category
Article
ISSN
0003-021X

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## Abstract In recent years, there has been a great deal of research exploring the concept of consumer ethnocentrism, although little has been done in Eastern Bloc countries. In these countries, foreign brands are often clearly superior to domestic alternatives. This study applied the CETSCALE in a