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Consumer willingness to purchase organic products: Application of the theory of planned behavior

✍ Scribed by Maloney, Jennifer; Lee, Min-Young; Jackson, Vanessa; Miller-Spillman, Kimberly A.

Book ID
126954256
Publisher
Informa UK (Taylor & Francis)
Year
2014
Tongue
English
Weight
379 KB
Volume
5
Category
Article
ISSN
2093-2685

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πŸ“œ SIMILAR VOLUMES

Consumer willingness to purchase and to
Consumer willingness to purchase and to pay more for potential benefits of irradiated fresh food products
✍ John W. Malone Jr. πŸ“‚ Article πŸ“… 1990 πŸ› John Wiley and Sons 🌐 English βš– 825 KB

A national household survey was conducted to evaluate consumer willingness to accept irradiated fresh food products. For those consumers willing to purchase irradiated food, analyses were conducted relative to their willingness to pay a price premium for proposed benefits of food irradiation. A low