Do Health Claims and Prior Awareness Inf
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Athanasios Krystallis; Polymeros Chrysochou
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Article
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2011
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John Wiley and Sons
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English
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## Abstract This study investigates if and how the translation of different types of functionality into measurable โamountsโ of healthiness influences parents' preference for an a priori unhealthy (but tasty) food product (i.e., sweet or salty children's snacks). Moreover, it aims to explore whethe