Consumer Spending on the Mass Media: The Principle of Relative Constancy Reconsidered

✍ Scribed by William C. Wood

• Book ID: 109010572
• Publisher: John Wiley and Sons
• Year: 1986
• Tongue: English
• Weight: 675 KB
• Volume: 36
• Category: Article
• ISSN: 0021-9916
• DOI: 10.1111/j.1460-2466.1986.tb01422.x