๐”– Bobbio Scriptorium
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Consumer responsiveness to price differentials: A case for insurance industry deregulation

โœ Scribed by Steven J. Skinner; Terry L. Childers; Wesley H. Jones

Book ID
119080554
Publisher
Elsevier Science
Year
1981
Tongue
English
Weight
948 KB
Volume
9
Category
Article
ISSN
0148-2963

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## Abstract Behavioral pricing research is cognitively biased. Therefore, the research agenda for this paper is to examine consumers' emotional responses to price information, or price affect. A conceptual framework of price affect based on appraisal theory is proposed. Moreover, a psychometric mea