𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Consumer Responses to English Accent Variations in Advertising

✍ Scribed by Lalwani, Ashok K.; Lwin, May; Li, Kuah Leng

Book ID
121488599
Publisher
Haworth Press Inc
Year
2005
Tongue
English
Weight
662 KB
Volume
18
Category
Article
ISSN
0891-1762

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Responses to Dutch-accented English
Responses to Dutch-accented English
✍ WARDA NEJJARI; MARINEL GERRITSEN; MONIQUE VAN DER HAAGEN; HUBERT KORZILIUS πŸ“‚ Article πŸ“… 2012 πŸ› John Wiley and Sons 🌐 English βš– 564 KB
Comparing consumer responses to advertis
Comparing consumer responses to advertising and non-advertising mobile communications
✍ Suzanne Altobello Nasco; Gordon C. Bruner πŸ“‚ Article πŸ“… 2008 πŸ› John Wiley and Sons 🌐 English βš– 339 KB

## Abstract With a variety of mobile content, such as weather, sports, and commercial ads, available for consumers to access on wireless devices, it is important to explore the effect of presentation modalities on consumers' ability to retain the information and on consumers' perception of the cont