𝔖 Bobbio Scriptorium

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Consumer Response to Humor in Advertising: A Series of Field Studies Using Behavioral Observation

✍ Scribed by Cliff Scott, David M. Klein and Jennings Bryant

Book ID: 125588717
Publisher: University of Chicago Press
Year: 1990
Tongue: English
Weight: 207 KB
Volume: 16
Category: Article
ISSN: 0093-5301
DOI: 10.2307/2489461

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