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Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit

✍ Scribed by Hakkyun Kim; Deborah Roedder John

Book ID: 108165357
Publisher: Elsevier Science
Year: 2008
Tongue: English
Weight: 349 KB
Volume: 18
Category: Article
ISSN: 1057-7408
DOI: 10.1016/j.jcps.2008.01.006

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