Consumer Response to a Prosocial Marketing Initiative: The Case of Discount Stores and Gun Sales

✍ Scribed by Elizabeth H. Creyer; William T. Ross Jr.; John Kozup

• Book ID: 109290138
• Publisher: John Wiley and Sons
• Year: 2004
• Tongue: English
• Weight: 871 KB
• Volume: 34
• Category: Article
• ISSN: 0021-9029
• DOI: 10.1111/j.1559-1816.2004.tb02545.x