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Consumer resistance to innovations: The marketing problem and its solutions S. Ram and Jadish N. Sheth, The Journal of Consumer Marketing (Spring 1989), pp. 5â14 (GPL)

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Consumer Resistance to Innovations: The

✍ Ram, S.; Sheth, Jagdish N. 📂 Article 📅 1989 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 820 KB

Consumer resistance to innovations: The marketing problem and its solutions S. Ram and Jadish N. Sheth, The Journal of Consumer Marketing (Spring 1989), pp. 5â14 (GPL)