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Consumer rationality in a multidisciplinary perspective

✍ Scribed by Davide Arcidiacono


Book ID
116887023
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
264 KB
Volume
40
Category
Article
ISSN
1053-5357

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## Abstract The importance of trust in building and maintaining consumer relationships in the online environment is widely accepted in the Information Systems literature. A key challenge for researchers is to identify antecedent variables that engender consumer trust in Internet shopping. This pape