Consumer psychology of tourism, hospitality and leisure by J.A. Mazanec, G. I. Crouch, J.R. Brent Ritchie and A. G. Woodside (eds). CABI Publishing, Wallingford, 2001. no. of pages: 351. price: �14-95 (hardback). ISBN 0 85199 535 7
✍ Scribed by Tanja Mihalič
- Publisher
- John Wiley and Sons
- Year
- 2003
- Tongue
- English
- Weight
- 61 KB
- Volume
- 5
- Category
- Article
- ISSN
- 1099-2340
- DOI
- 10.1002/jtr.395
No coin nor oath required. For personal study only.
✦ Synopsis
and tourism managers from the cultural sector is worth commenting on, as this potentially could broaden the book's target market. The sections on arts marketing and audience development would be of particular interest and relevance to this readership
The format and style of the book is user-friendly and accessible. The text is broken up using some clear and relevant diagrams, and bullet points are used to express key ideas and to give succinct examples. Chapter summaries also help the reader to focus on the main issues and offer some food-forthought. Good use is made of international case studies, although these could perhaps have been integrated into the main body of the text. Otherwise, as stated by the author, the book has a predominantly British focus. This might limit the appeal, but it is perhaps inevitable given the nature of the sectors, which are largely determined by national and regional policy-making.
Overall, this is a timely book and one that should appeal to those students and practitioners with an interest in the cultural tourism sector. Readers should be aware that emphasis is placed mainly on the performing arts and entertainment sectors (hence it will be of no real interest to the cultural heritage sector), but as stated earlier, this clearly serves to ®ll a gap in the market. It is suitable for a range of both generalist and specialist undergraduate courses relating to tourism, arts or cultural tourism management. Although the book is sound theoretically, it will appeal mainly to students who are studying for vocational degrees in business or management within the cultural sectors, especially those with an interest in marketing and promotion.