Consumer processing of bundled prices: when do discounts matter?

✍ Scribed by Harris, Judy; Blair, Edward A.

• Book ID: 120618275
• Publisher: Emerald Group Publishing Limited
• Year: 2012
• Tongue: English
• Weight: 272 KB
• Volume: 21
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610421211228829