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Consumer Preferences and Willingness to Pay for Value-Added Chicken Product Attributes

✍ Scribed by Lorelei Martínez Michel; Sven Anders; Wendy V. Wismer

Book ID
111407076
Publisher
Institute of Food Technologists
Year
2011
Tongue
English
Weight
164 KB
Volume
76
Category
Article
ISSN
0022-1147

No coin nor oath required. For personal study only.

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Consumer willingness to purchase and to
Consumer willingness to purchase and to pay more for potential benefits of irradiated fresh food products
✍ John W. Malone Jr. 📂 Article 📅 1990 🏛 John Wiley and Sons 🌐 English ⚖ 825 KB

A national household survey was conducted to evaluate consumer willingness to accept irradiated fresh food products. For those consumers willing to purchase irradiated food, analyses were conducted relative to their willingness to pay a price premium for proposed benefits of food irradiation. A low