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Consumer preferences and product and process R&D

✍ Scribed by Souresh Saha

Book ID
118079909
Publisher
The RAND Corporation
Year
2007
Tongue
English
Weight
206 KB
Volume
38
Category
Article
ISSN
0741-6261

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πŸ“œ SIMILAR VOLUMES

Implicit consumer preferences and their
Implicit consumer preferences and their influence on product choice
✍ Malte Friese; Michaela WΓ€nke; Henning Plessner πŸ“‚ Article πŸ“… 2006 πŸ› John Wiley and Sons 🌐 English βš– 193 KB

## Abstract Recent theories in social psychology assume that people may have two different attitudes toward an object at the same timeβ€”one that is explicit and corresponds with deliberative behavior, and one that is implicit and corresponds with spontaneous behavior. The research presented in this