Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping

✍ Scribed by Jong Uk Kim; Woong Jin Kim; Sang Cheol Park

• Book ID: 113530652
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 714 KB
• Volume: 26
• Category: Article
• ISSN: 0747-5632
• DOI: 10.1016/j.chb.2010.03.032