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Consumer perceptions of product creativity, coolness, value and attitude

✍ Scribed by Im, Subin; Bhat, Subodh; Lee, Yikuan

Book ID: 122403052
Publisher: Elsevier Science
Year: 2015
Tongue: English
Weight: 295 KB
Volume: 68
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2014.03.014

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