Consumer perceptions of monetary and non-monetary introductory promotions for new products

✍ Scribed by Lowe, Ben; Barnes, Bradley R.

• Book ID: 126874124
• Publisher: Westburn Publishers Ltd
• Year: 2012
• Tongue: English
• Weight: 298 KB
• Volume: 28
• Category: Article
• ISSN: 0267-257X
• DOI: 10.1080/0267257x.2011.560889