Consumer led food product development

✍ Scribed by Hal MacFie

Year: 2007
Tongue: English
Leaves: 632
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

No matter how innovative or technologically advanced a new or reformulated food product may be, it will only be a success if it gains widespread consumer acceptance. Ensuring that food product development strategies are consumer-led, therefore, is of importance to the food industry. Consumer-Led Food Product Development describes current state-of-art methods in this area. After an introductory section exploring reasons why food consumers purchase and consume certain products, chapters review the latest advances in two major areas of food product development: consumer research for strategy development and consumer sensory evaluation.

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