✦ LIBER ✦
Consumer learning as a determinant of a multi-partner loyalty program’s effectiveness: A behaviorist and long-term perspective
✍ Scribed by Jean Frisou; Hélène Yildiz
- Book ID
- 116695034
- Publisher
- Elsevier Science
- Year
- 2011
- Tongue
- English
- Weight
- 372 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0969-6989
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