𝔖 Bobbio Scriptorium
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Consumer law and structures of thought: A comment

✍ Scribed by Iain Ramsay

Publisher
Springer
Year
1993
Tongue
English
Weight
976 KB
Volume
16
Category
Article
ISSN
0168-7034

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## Abstract This study explored the effects of counterfactual thinking (CFT) on postpurchase consumer affect. CFT is the process of imagining what might have been, that is, comparing reality (what is; the facts) with alternative possibilities. In a vignette study, the presence or absence of CFT, it