๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Consumer Impulse Buying and In-Store Stimuli in Chinese Supermarkets

โœ Scribed by Zhou, Lianxi; Wong, Amy

Book ID
121301905
Publisher
Haworth Press Inc
Year
2004
Tongue
English
Weight
641 KB
Volume
16
Category
Article
ISSN
0896-1530

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## Abstract An important goal for consumer psychology is to understand when and why consumer behavior is driven by impulses versus rational decisions. Models accounting for the different shades of consumer behavior should spell out how impulsive versus reflective precursors of action are instigated