✦ LIBER ✦
Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?
✍ Scribed by Thompson, Debora V; Malaviya, Prashant
- Book ID
- 120301924
- Publisher
- American Marketing Association
- Year
- 2013
- Tongue
- English
- Weight
- 148 KB
- Volume
- 77
- Category
- Article
- ISSN
- 0022-2429
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