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Consumer Evaluations of Social Alliances: The Effects of Perceived Fit Between Companies and Non-Profit Organizations

✍ Scribed by Kim, Namin; Sung, Youri; Lee, Moonkyu

Book ID: 118796880
Publisher: Springer
Year: 2011
Tongue: English
Weight: 227 KB
Volume: 109
Category: Article
ISSN: 0167-4544
DOI: 10.1007/s10551-011-1115-3

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