Consumer ethnocentrism when foreign prod
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Magne Supphellen; Terri L. Rittenburg
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Article
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2001
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John Wiley and Sons
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English
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## Abstract In recent years, there has been a great deal of research exploring the concept of consumer ethnocentrism, although little has been done in Eastern Bloc countries. In these countries, foreign brands are often clearly superior to domestic alternatives. This study applied the CETSCALE in a