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Consumer ethnocentrism and attitudes toward domestic and foreign products

โœ Scribed by Watson, John J.; Wright, Katrina


Book ID
121186077
Publisher
Emerald Group Publishing Limited
Year
2000
Tongue
English
Weight
120 KB
Volume
34
Category
Article
ISSN
0309-0566

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โœ Magne Supphellen; Terri L. Rittenburg ๐Ÿ“‚ Article ๐Ÿ“… 2001 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 168 KB

## Abstract In recent years, there has been a great deal of research exploring the concept of consumer ethnocentrism, although little has been done in Eastern Bloc countries. In these countries, foreign brands are often clearly superior to domestic alternatives. This study applied the CETSCALE in a