๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Consumer empowerment: global context, UK strategies and vulnerable consumers

โœ Scribed by Carol Brennan; Martin Coppack


Book ID
111137956
Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
101 KB
Volume
32
Category
Article
ISSN
1470-6423

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The possibility of marketing standardized products depends on the ability of the products to penetrate the cultural systems of the intended markets. A segmentation of markets into peripheral (culturally open) and central (culturally closed) consumption contexts makes it possible to identify structur