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Consumer derived utilitarian value and channel utilization in a multi-channel retail context

โœ Scribed by Stephanie M. Noble; David A. Griffith; Marc G. Weinberger

Book ID
116617770
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
179 KB
Volume
58
Category
Article
ISSN
0148-2963

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โœ Sridhar Balasubramanian; Rajagopal Raghunathan; Vijay Mahajan ๐Ÿ“‚ Article ๐Ÿ“… 2005 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 176 KB

We present a conceptual framework that clarifies the utilities that consumersusing a channel derive from both the purchase process and the purchased products, and the mutual influences between these process and product utilities. Drawing on interviews with customers, we examine how the following fac