𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Consumer demographics, store attributes, and retail format choice in the US grocery market

✍ Scribed by Carpenter, Jason M.; Moore, Marguerite


Book ID
121723546
Publisher
Emerald Group Publishing Limited
Year
2006
Tongue
English
Weight
101 KB
Volume
34
Category
Article
ISSN
0959-0552

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Using sonic branding in the retail envir
✍ Paul Fulberg πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 62 KB

## Abstract Retail is no longer simply a point of purchase, it has now become part of a brand's communications strategy. As brands begin to explore the benefits of the retail environment they are mostly failing to utilise fully its ability to communicate with all the senses. Sonic branding has yet