๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Consumer decisions in relationships

โœ Scribed by Simpson, Jeffry A.; Griskevicius, Vladas; Rothman, Alexander J.


Book ID
119291941
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
509 KB
Volume
22
Category
Article
ISSN
1057-7408

No coin nor oath required. For personal study only.


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This research examines consumer replacement decisions and the ambivalence that may accompany such decisions. Durable goods replacement decisions are complex in that they involve two interconnected but distinct subdecisions: whether to replace the good, and what to do with the incumbent possession. T