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Consumer Cynicism toward Collective Buying: The Interplay of Others’ Outcomes, Social Value Orientation, and Mood

✍ Scribed by Willemijn M. van Dolen; David de Cremer; Ko de Ruyter


Book ID
112141584
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
667 KB
Volume
29
Category
Article
ISSN
0742-6046

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