๐”– Bobbio Scriptorium
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Consumer complaint channel choice in online and offline purchases

โœ Scribed by Seul Lee; Brenda J. Cude


Book ID
111138284
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
267 KB
Volume
36
Category
Article
ISSN
1470-6423

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We present a conceptual framework that clarifies the utilities that consumersusing a channel derive from both the purchase process and the purchased products, and the mutual influences between these process and product utilities. Drawing on interviews with customers, we examine how the following fac