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✦ LIBER ✦

Consumer-brand relationship in the context of Chinese culture: A theoretical construct and empirical study

✍ Scribed by Jiaxun He; Taihong Lu

Publisher: Higher Education Press and Springer
Year: 2009
Tongue: English
Weight: 489 KB
Volume: 3
Category: Article
ISSN: 1673-7326
DOI: 10.1007/s11782-009-0024-0

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